Avatarmu
Idea Maker & Engineering Lead · 2023
AI digital human live streaming tool supporting multi-platform live selling on TikTok, Shopee, and Lazada. Helps SMEs and cosmetic brands automate live selling 24/7, reducing operational costs while increasing online sales.
Problem & Approach
Many SMEs in Indonesia struggle to find reliable live stream hosts for platforms like TikTok, Shopee, and Lazada. Hiring human hosts can be costly and inconsistent, making it difficult for businesses to scale their live-selling efforts. To address this, we built Avatarmu, an AI digital human live streaming tool that automates live selling across multiple platforms.
Solutions & Impact
Avatarmu allows businesses to create AI-driven virtual hosts that engage with customers, showcase products, and drive sales 24/7, eliminating the limitations of human hosts. This technology has helped many cosmetic brands increase their online sales while reducing operational costs.
Learning & Reflection
Building Avatarmu was a crucial learning experience. I worked closely with my clients in the cosmetics industry, understanding their pain points and refining the product based on real user needs. This journey taught me that direct collaboration with customers is essential in building effective AI-driven solutions. Developing Avatarmu deepened my understanding of e-commerce, AI automation, and the future of digital retail.